Mad Men: Don Draper’s Casual Picnic Clothes
Vitals
Jon Hamm as Don Draper, affluent ad man and Korean War veteran
Ossining, New York, Summer 1962
Series: Mad Men
Episode: “The Gold Violin” (Episode 2.07)
Air Date: September 7, 2008
Director: Andrew Bernstein
Creator: Matthew Weiner
Costume Designer: Janie Bryant
WARNING! Spoilers ahead!
Background
Following yesterday’s observance of National Picnic Day, I wanted to focus on one of my favorite on-screen picnics. Midway through the second season of Mad Men, the Draper family spends part of a sunny Sunday afternoon bringing a Norman Rockwell painting to life.
By mid-century standards, advertising executive Don Draper (Jon Hamm) appears to illustrate the American dream, providing for his beautiful wife Betty (January Jones) and their two children and having just acquired a sleek new Cadillac that—as was pitched to him—indicates that he’s “already arrived.” Life looks easy for the family, reclining with nary a care in the world as The Pentagons serenade them from the Coupe de Ville’s radio with their dulcet 1962 B-side “I’m in Love”.
Betty: We should do this more often.
Don: We should only do this.










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