Milton Berle as J. Russell Finch in It’s a Mad, Mad, Mad, Mad World (1963)

Vitals

Milton Berle as J. Russell Finch, seaweed salesman and beleaguered son-in-law

Southern California, Summer 1962

Film: It’s a Mad, Mad, Mad, Mad World
Release Date: November 7, 1963
Director: Stanley Kramer
Costume Designer: Bill Thomas

Background

Car Week continues with a look at a road movie very close to my heart, Stanley Kramer’s 1963 epic comedy It’s a Mad, Mad, Mad, Mad World, released 60 years ago this November. I used to spend many weekends at my grandma’s house watching this cavalcade of comics—many of whom had died even before I was born—as they sped, flew, and chased each other through southern California in pursuit of a $350,000 payday.

The movie begins as a black two-door Ford Fairlane recklessly snakes its way along Seven Level Hill, a mountainous segment of California State Route 74 just south of Palm Desert, honking as it weaves through traffic. The Fairlane shakes its way past an Imperial Crown convertible, but the driver loses control of the car and the Fairlane goes careening—no, sailing—off a cliff. The four carloads of people behind it all pull to a stop and get out—surely no one could survive such a fatal tumble. But alas, the significantly schnozzed driver Smiler Grogan (Jimmy Durante) hasn’t kicked the bucket yet, sprawled out among the rocky hillside.

In his dying moments, Smiler tells the gathered men of a hidden fortune, the $350,000 proceeds from a 15-year-old tuna factory robbery, buried under “a big W!” in Santa Rosita Park. He indeed kicks the bucket (and how!) before he can elaborate on the admission, leaving the witnesses to debate its veracity amongst themselves and as a group. When it becomes abundantly clear that, no matter what way they figure it, “it’s every man—including the old bag—for himself”, the four groups run back to their respective automobiles and tear off for the fictional Santa Rosita.

Though they’d been leading traffic when the Fairlane went sailing right past them off the cliff, the Imperial Crown is now trailing the others. At the wheel of the Imperial is mild-mannered J. Russell Finch (Milton Berle), an edible-seaweed entrepreneur from Fresno on his way to Lake Meade with his prim wife Emeline (Dorothy Provine) and her brash mother (Ethel Merman).

On the 115th anniversary of Uncle Milty’s July 12, 1908 birthday, let’s dig into this iconic entertainer’s wardrobe from It’s a Mad, Mad, Mad, Mad World. Continue reading →